SUSTAINABLE DESIGN

GDC National Sustainability Committee launches new section on gdc.net

The National Sustainability Committee is pleased to announce the launch of a new section on the GDC website devoted entirely to sustainability issues and resources.

“Communication design is evolving.” stated Valerie Elliott, GDC Sustainability Committee Chair. “The demand for products and services that are environmentally, culturally and socially responsible is growing. The National Sustainability Committee is acutely aware that our challenges are best faced by communicating with designers and organizations around the world with the same mandate. As we evolve, so too will our tools and resources section of the GDC website. So keep watching here as more will be posted in the coming months.”

GDC President Rod Roodenburg described the GDC’s position on sustainable design and its effect on Canadian business as follows: “Business, government and industry are looking to designers for branding and communications in new and sophisticated ways. Part of this trend rests in the realization that designers have their fingers on the pulse of social conscience. The GDC’s definition of sustainable communication design coupled with over 50 years of ethical practices makes certified GDC members a natural resource for any practical and forward-thinking enterprise.”

The new section is found under For Designers and has a sub-menu link to a special blog that was set up to facilitate discussion surrounding the definition of "sustainable design". There is also a link under Quicklinks at the right side of the site.

Check it out today! www.gdc.net/designers/sustainable_design